When Tom decided to buy a washing machine, he had very little knowledge of competing products in the market. He did research on the Internet, talked to his friends, and compared features of different models. Finally, he decided to buy an LG top load, semi-automatic washing machine. This is an example of buying a(n) _____.
A) shopping product
B) staple
C) convenience product
D) specialty product

Question

​When Tom decided to buy a washing machine, he had very little knowledge of competing products in the market. He did research on the Internet, talked to his friends, and compared features of different models. Finally, he decided to buy an LG top load, semi-automatic washing machine. This is an example of buying a(n) _____.
A) shopping product
B) staple
C) convenience product
D) specialty product

Quizplus · Accepted Answer

Tom's process of researching, comparing features, and consulting with friends before making a purchase decision indicates that he views the washing machine as a shopping product. Shopping products are those for which consumers spend time comparing various attributes such as quality, price, and style across different brands before making a purchase.

​When Tom Decided to Buy a Washing Machine, He Had

When Tom Decided to Buy a Washing Machine, He Had