Mike doesn't like to shop but when he needs new clothes, he goes to the Buckle because he's learned they have great products, excellent service, and make it easy to get and out of the store quickly. Since he's away from home attending college, he visits the local Buckle store to purchase a new pair of jeans. However, no one greets him when he enters or asks him if he needs help. He can't remember the style of jean he normally buys and becomes so frustrated that he leaves the store without making a purchase. What aspect or characteristic of service best characterizes Mike's experience at the Buckle near his college?
A) Service standards show wide variations
B) Services are perishable
C) Services are inseparable from the service providers
D) Services are intangible

Question

Quizplus · Accepted Answer

Mike's experience highlights the variability in service standards, as the level of service he received at the Buckle near his college differed from his expectations based on past experiences.

Mike Doesn't Like to Shop but When He Needs New