Question 1

Procter and Gamble offers several varieties of Tide liquid detergent for high efficiency washers. It recently added a "Sport" formulation plus Febreeze targeted to active consumers who have noticed that sports apparel such as dri-fit shirts are difficult to clean. The "Sport" formulation represents a(n):
A) line extension.
B) product fabrication.
C) novelty product.
D) evolved product.

Accepted Answer

The "Sport" formulation with Febreeze by Procter and Gamble is a line extension because it adds a new variety to the existing Tide liquid detergent product line, specifically targeting a new segment of consumers interested in a product that addresses the cleaning challenges of sports apparel.

Question 2

The cost of installations for business services is generally high because they tend to be part of a company's capital investment strategy. Which of the following statements is true of installations?
A) Installations require a very long distribution channel.
B) Installations are the least significant business products.
C) The quality of the product is less of an issue for company executives.
D) Companies promote the sale of installations via extensive advertising campaigns.
E) Company executives spend a lot of time planning before they purchase installations.

Accepted Answer

Installations are significant investments for companies, often involving complex machinery or systems that are integral to a company's operations. As such, executives typically spend considerable time planning and evaluating options before making such a significant purchase. This planning ensures that the chosen installations meet the company's needs, budget, and long-term strategic goals.

Question 3

​Susan has noted the growing popularity of blow-dry-only salons with busy women who need last-minute hair care or touchups. Now she is opening her own. To maximize her opportunity for success, Susan should strive to:
A) ​Locate the salon in a visible location
B) ​Offer late-night and weekend hours
C) ​Promote the salon in as many media as possible
D) ​Promote the salon in a few prestigious media
E) ​Not require appointments

Accepted Answer

The answer of ​Susan has noted the growing popularity of...

Question 4

What are the categories of convenience products? Give examples for each type.

Accepted Answer

The answer of What are the categories of convenience products?...

Question 5

Define consumer products and business products. Explain the different types of consumer products. Give an example of each from your recent purchasing activities.

Accepted Answer

The answer of Define consumer products and business products. Explain...

Question 6

Karen prefers to buy Chemtec's cleaning products over other brands if they are easily available in the market. Karen is in the brand insistence stage of brand loyalty.

Accepted Answer

Karen is in the brand preference stage of brand loyalty, as she prefers Chemtec's products over others but does not insist on them exclusively.

Question 7

Brand insistence, the ultimate stage in brand loyalty, leads consumers to refuse alternatives and to search extensively for the desired merchandise.

Accepted Answer

Brand insistence is indeed the highest level of brand loyalty where consumers are so loyal to a brand that they will not accept substitute products and will go out of their way to find the specific brand's products they want.

Question 8

Brand insistence is a company's first objective for newly introduced products.

Accepted Answer

Brand insistence refers to the stage where consumers demand a specific brand and are not willing to accept substitutes, which is typically a long-term goal achieved after building brand awareness, recognition, preference, and loyalty.

Question 9

Mike doesn't like to shop but when he needs new clothes, he goes to the Buckle because he's learned they have great products, excellent service, and make it easy to get and out of the store quickly. Since he's away from home attending college, he visits the local Buckle store to purchase a new pair of jeans. However, no one greets him when he enters or asks him if he needs help. He can't remember the style of jean he normally buys and becomes so frustrated that he leaves the store without making a purchase. What aspect or characteristic of service best characterizes Mike's experience at the Buckle near his college?
A) Service standards show wide variations
B) Services are perishable
C) Services are inseparable from the service providers
D) Services are intangible

Accepted Answer

Mike's experience highlights the variability in service standards, as the level of service he received at the Buckle near his college differed from his expectations based on past experiences.

Question 10

Brand preference is the stage of brand loyalty at which consumers rely on previous experience with a branded product when choosing it, if available, over competitors' products.

Accepted Answer

Brand preference occurs when consumers have a higher likelihood of choosing a particular brand over others, due to positive past experiences or perceived superiority of the brand's products.

Question 11

You are a rising star in the purchasing department at your company and you have recently been promoted to manager of business services procurement. As your title suggests, you will be responsible for purchasing business services for your firm. Required:
Which of the following statements is true regarding your new role?​
A) ​You will be purchasing raw materials.
B) ​You will be purchasing MRO supplies.
C) ​You will be purchasing component parts.
D) ​You will be purchasing janitorial services.
E) ​You will be purchasing process materials.

Accepted Answer

Purchasing business services refers to acquiring services rather than physical goods. Janitorial services fall under the category of business services, unlike raw materials, MRO supplies, component parts, and process materials, which are physical goods.

Question 12

​Dave is a consultant who advises manufacturers on issues related to maintenance, repair, and operations in their factories. Dave supplies a(n):
A) ​MRO product
B) ​Business service
C) ​Internal service
D) ​Collaborative service
E) ​Component service

Accepted Answer

Dave provides expertise and advice to manufacturers, which is a form of business service rather than a physical product or a specific type of service aimed at internal operations, collaboration, or components.

Question 13

Discuss the five different categories of business products.

Accepted Answer

The answer of Discuss the five different categories of business...

Question 14

​Kiddie Car Inc. offers transportation between home, school, and activities to children whose parents are unavailable to drive them. The company charges much less on weekends than during the week. This reflects the ______ of Kiddie Car's services.
A) ​Intangibility
B) ​Perishability
C) ​Inseparability
D) ​Standardization
E) ​Positioning

Accepted Answer

The correct answer is B) Perishability because the pricing strategy reflects the time-sensitive nature of the service. Services cannot be stored for sale or use at a later time, which is why Kiddie Car Inc. charges less on weekends when demand may be lower, indicating the perishability characteristic of services.

Question 15

Discuss the characteristics of shopping products. Do marketers essentially use the same approach to market all shopping products?

Accepted Answer

The answer of Discuss the characteristics of shopping products. Do...

Question 16

Jessica is planning a vacation and is interested in taking a cruise. She's starting to research cruise lines and prices and had hoped to take a cruise with her husband over the Christmas holidays. She's learning that the prices for a cruise are much higher for cruises that depart between December 22nd and January 3rd. However, she notices that prices are somewhat lower from January 4th through March 1st. Which aspect or characteristics of services does this difference in price reflect?
A) Services are perishable.
B) Services are intangible.
C) Services are inseparable from the service providers.
D) Companies cannot easily standardize services.

Accepted Answer

The difference in price reflects the perishability of services. Prices are higher during peak holiday times when demand is high and lower during off-peak times, illustrating how the value of the service (in this case, a cruise) cannot be stored for sale or use at a later time, hence it is perishable.

Question 17

​Asmeret works as a hotel manager for a popular family resort and casino in Atlantic City, New Jersey. During the summer, hotel managers aim for an occupancy rate of at least 85% to ensure that overhead costs are covered. The resort is known for its quality services; guests generally return an average of three times during the summer and use their rewards and loyalty cards during their stays. On this particular day, Asmeret is quite stressed because the occupancy rate is only 65%. If the hotel fails to sell at least an additional 20% of the available rooms, she might be in some trouble. Required:
Which aspect of a service is best illustrated in the scenario?
A) ​Services are perishable.
B) ​Service standards show wide variation.
C) ​Services are inseparable from service providers.
D) ​Companies cannot easily standardize the services they provide.
E) ​Buyers play an important role in the creation and distribution of services.

Accepted Answer

Services are perishable, meaning they cannot be stored for sale or use at a later time. In the scenario, the hotel's unsold rooms represent a loss that cannot be recovered, illustrating the perishability of hotel services.

Question 18

Sam is a sales representative with Stepan, a global chemical supplier with manufacturing operations around the globe. Sam is based in the Midwest and Procter and Gamble is one of his accounts. Stepan is known as a quality producer of surfactants which are utilized by companies like Procter and Gamble to make their products work better. For example, Procter and Gamble utilizes surfactants in Tide detergent in order to get clothes cleaner and separate the "cleaning agent" from the water. Stepan produces their surfactant as one of their "finished products" but when added to Tide detergent, the surfactant from Stepan becomes a final product of Procter and Gamble. Which type of business product are Stepan's surfactants? ​
A) ​component parts and materials
B) ​raw materials
C) ​supplies
D) ​accessory equipment

Accepted Answer

Stepan's surfactants are considered component parts and materials because they are used in the production of another company's final product without further modification, exemplified by their use in Procter and Gamble's Tide detergent.

Question 19

Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.

Accepted Answer

This phenomenon is explained by the mere exposure effect, which suggests that people tend to develop a preference for things merely because they are familiar with them. Seeing, using, or noticing a product increases familiarity, thereby increasing the likelihood of purchase.

Question 20

You work for the purchasing department of an up-and-coming eco-friendly fashion manufacturer, and have been asked to ensure that you have ordered enough raw materials for the pieces in the fall collection. The fall collections will feature plant-based T-shirts embellished with fancy stitching. ​
Required:
Which of the following combination of items should you order?
A) T-shirts, bamboo, and thread
B) Buttons, T-shirts, and thread
C) Buttons, thread, and bamboo
D) Bamboo, thread, and sewing machines
E) T-shirts, sewing machines, and buttons

Accepted Answer

The answer of You work for the purchasing department of...

Quiz 11: Product and Branding Concepts

The cost of installations for business services is generally high because they tend to be part of a company's capital investment strategy. Which of the following statements is true of installations?

Susan has noted the growing popularity of blow-dry-only salons with busy women who need last-minute hair care or touchups. Now she is opening her own. To maximize her opportunity for success, Susan should strive to:

What are the categories of convenience products? Give examples for each type.

Define consumer products and business products. Explain the different types of consumer products. Give an example of each from your recent purchasing activities.

Karen prefers to buy Chemtec's cleaning products over other brands if they are easily available in the market. Karen is in the brand insistence stage of brand loyalty.

Brand insistence, the ultimate stage in brand loyalty, leads consumers to refuse alternatives and to search extensively for the desired merchandise.

Brand insistence is a company's first objective for newly introduced products.

Brand preference is the stage of brand loyalty at which consumers rely on previous experience with a branded product when choosing it, if available, over competitors' products.

Dave is a consultant who advises manufacturers on issues related to maintenance, repair, and operations in their factories. Dave supplies a(n) :

Discuss the five different categories of business products.

Kiddie Car Inc. offers transportation between home, school, and activities to children whose parents are unavailable to drive them. The company charges much less on weekends than during the week. This reflects the ______ of Kiddie Car's services.

Discuss the characteristics of shopping products. Do marketers essentially use the same approach to market all shopping products?

Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.

Quiz 11: Product and Branding Concepts

The cost of installations for business services is generally high because they tend to be part of a company's capital investment strategy. Which of the following statements is true of installations?

​Susan has noted the growing popularity of blow-dry-only salons with busy women who need last-minute hair care or touchups. Now she is opening her own. To maximize her opportunity for success, Susan should strive to:

What are the categories of convenience products? Give examples for each type.

Define consumer products and business products. Explain the different types of consumer products. Give an example of each from your recent purchasing activities.

Karen prefers to buy Chemtec's cleaning products over other brands if they are easily available in the market. Karen is in the brand insistence stage of brand loyalty.

Brand insistence, the ultimate stage in brand loyalty, leads consumers to refuse alternatives and to search extensively for the desired merchandise.

Brand insistence is a company's first objective for newly introduced products.

Brand preference is the stage of brand loyalty at which consumers rely on previous experience with a branded product when choosing it, if available, over competitors' products.

​Dave is a consultant who advises manufacturers on issues related to maintenance, repair, and operations in their factories. Dave supplies a(n) :

Discuss the five different categories of business products.

​Kiddie Car Inc. offers transportation between home, school, and activities to children whose parents are unavailable to drive them. The company charges much less on weekends than during the week. This reflects the ______ of Kiddie Car's services.

Discuss the characteristics of shopping products. Do marketers essentially use the same approach to market all shopping products?

Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.

Susan has noted the growing popularity of blow-dry-only salons with busy women who need last-minute hair care or touchups. Now she is opening her own. To maximize her opportunity for success, Susan should strive to:

Dave is a consultant who advises manufacturers on issues related to maintenance, repair, and operations in their factories. Dave supplies a(n) :

Kiddie Car Inc. offers transportation between home, school, and activities to children whose parents are unavailable to drive them. The company charges much less on weekends than during the week. This reflects the ______ of Kiddie Car's services.