Question 1

Many e-commerce retailers employ personalization on their websites, meaning they tailor the shopping experience to each individual customer.

Accepted Answer

E-commerce retailers use personalization techniques such as recommending products based on browsing history, purchase history, and search queries to tailor the shopping experience for each individual customer.

Question 2

​Companies that display TRUSTe logo on their websites need not disclose to consumers how they collect personal data and what they do with that information.

Accepted Answer

Companies displaying the TRUSTe logo must adhere to specific privacy standards, including disclosing to consumers how they collect, use, and share personal data.

Question 3

Integrated marketing refers to the ability to provide a product at the exact time needed.

Accepted Answer

Integrated marketing refers to the practice of aligning a company's marketing strategies across multiple channels and platforms to ensure consistency in messaging and branding, not specifically to the timing of product delivery.

Question 4

The conversion rate is a basic measurement of the percentage of visitors to a website who make purchases at the site.

Accepted Answer

The conversion rate is indeed a fundamental metric used to assess the percentage of visitors to a website who take a desired action, such as making a purchase, which is a common goal for e-commerce sites.

Question 5

Some of the most significant challenges facing e-business today involve the security of online monetary transactions and the protection of consumer privacy.

Accepted Answer

E-businesses face significant challenges in ensuring the security of online transactions and protecting consumer privacy due to the increasing sophistication of cyber threats and the sensitivity of personal information shared online.

Question 6

Steak N' Shake could engage in interactive marketing by creating a mobile app to remind customers about the new Half-Price Happy Hour milkshake special.

Accepted Answer

Interactive marketing involves engaging with customers directly and personally, and creating a mobile app for reminders about specials like the Half-Price Happy Hour milkshake is a form of interactive marketing as it directly communicates and engages with the customers.

Question 7

The majority of e-business activities are business-to-consumer transactions.

Accepted Answer

The majority of e-business activities are actually business-to-business (B2B) transactions, which involve transactions between companies rather than between companies and individual consumers.

Question 8

Amazon.com maintains a record of each customer's purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase. This is an example of the interactive marketing capability of e-business.

Accepted Answer

The answer of Amazon.com maintains a record of each customer's...

Question 9

Businesses can efficiently collaborate with vendors, partners, and customers through intranets.

Accepted Answer

Intranets are typically used for internal communication and collaboration within an organization, not for external collaboration with vendors, partners, and customers. Extranets or other collaboration tools are used for external collaborations.

Question 10

Competitive pricing is one of the main reasons for consumers preferring to shop online than from a brick-and-mortar store.

Accepted Answer

Online stores often offer lower prices compared to brick-and-mortar stores due to lower overhead costs, leading to competitive pricing that attracts consumers.

Question 11

Encryption is the process of encoding data for security purposes.

Accepted Answer

Encryption is the process of converting information or data into a code, especially to prevent unauthorized access, thus enhancing security.

Question 12

If a website is rated high based on its engagement, it implies that a large number of visitors purchase products from that website.

Accepted Answer

High engagement on a website indicates that visitors are interacting with the content (e.g., clicking links, watching videos, leaving comments) but does not necessarily mean a large number of them are purchasing products.

Question 13

Phishing is a type of credit card/payment fraud .

Accepted Answer

Phishing is a type of cyber attack that involves tricking individuals into revealing personal information, such as passwords and credit card numbers, often through deceptive emails or websites, rather than directly stealing payment information.

Question 14

To be successful at e-business, firms must establish and maintain competitive standards for customer service.

Accepted Answer

In e-business, customer service is crucial for success because it helps in building trust, retaining customers, and differentiating the business from competitors.

Question 15

B2B transactions refer to the use of the Internet for business transactions between organizations.

Accepted Answer

B2B (Business-to-Business) transactions involve commerce between businesses, often facilitated by the internet for efficiency and broader reach.

Question 16

A women's fashion website recommends coordinating shoes and accessories whenever a customer selects an item of clothing, which is an example of a business offering personalized service to their online customers.

Accepted Answer

This is an example of personalized service because the website tailors recommendations based on the customer's specific choices, enhancing the shopping experience by suggesting complementary items.

Question 17

Phishing involves the use of authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Accepted Answer

Phishing scams use emails or pop-up messages that appear to be from legitimate sources to trick individuals into disclosing personal information, such as passwords, credit card numbers, or Social Security numbers.

Question 18

Business-to-business transactions typically involve more steps than consumer purchases.

Accepted Answer

Business-to-business (B2B) transactions often involve more steps such as negotiations, purchase orders, approvals, and contracts, making the process more complex than consumer (B2C) purchases, which are usually more straightforward and involve fewer steps.

Question 19

Conflicts among producers, wholesalers, and retailers are called channel conflicts.

Accepted Answer

Channel conflicts occur when there's disagreement or discord among members of a distribution channel, such as producers, wholesalers, and retailers, often due to competing interests or goals.

Question 20

A private exchange is a secure website at which a company and its suppliers share all types of data related to e-marketing, from product design through order delivery.

Accepted Answer

A private exchange is indeed a secure platform designed for a specific company and its suppliers to share a wide range of data pertinent to e-marketing, encompassing aspects from product design to order delivery, facilitating more efficient and integrated supply chain management.

Quiz 4: E-Business: Managing the Customer Experience