According to the Young & Rubicam's BrandAsset Valuator model, brand relevance is a dimension of brand personality that refers to:
A) the extent of consumer awareness of a brand and understanding of what kind of product it stands for.
B) the real and perceived appropriateness of a brand to a big consumer segment.
C) the way in which brand equity is assigned to the brand by evaluating institutions.
D) a brand's ability to stand apart from competitors.

Question

Quizplus · Accepted Answer

Brand relevance, according to Young & Rubicam's BrandAsset Valuator model, refers to how appropriate a brand is perceived to be by a large consumer segment. This involves the brand's significance and suitability to a wide audience, indicating its potential to meet the needs and preferences of consumers.

According to the Young & Rubicam's BrandAsset Valuator Model, Brand