According to the Young & Rubicam's BrandAsset Valuator model, the _____ is a dimension of brand personality that refers to the extent of consumer awareness of a brand and the understanding of what a good or service represents.
A) knowledge
B) esteem
C) recognition
D) differentiation

Question

Quizplus · Accepted Answer

Knowledge is the correct answer because it refers to the level of awareness and understanding that consumers have about a brand, which is exactly what the question describes.

According to the Young & Rubicam's BrandAsset Valuator Model, the _____