According to the Young & Rubicam's BrandAsset Valuator model, the _____ dimension of a brand personality is a combination of perceived quality and consumer perceptions about its growing or declining popularity.
A) differentiation
B) relevance
C) esteem
D) knowledge

Question

Quizplus · Accepted Answer

The esteem dimension in Young & Rubicam's BrandAsset Valuator model reflects a brand's perceived quality and the extent to which consumers believe it is currently in vogue or not, combining respect, popularity, and perceptions of quality.

According to the Young & Rubicam's BrandAsset Valuator Model, the _____