The strategy of developing individual offerings to appeal to different market segments while remaining closely related to the existing product line is called _____.
A) line engagement
B) line extension
C) brand extension
D) brand engagement

Question

Quizplus · Accepted Answer

Line extension refers to the process of introducing new products that are variations of existing products but targeted at different segments of the market, while still remaining under the same product line. This strategy allows a brand to cater to varying customer needs without straying from its established product range.

The Strategy of Developing Individual Offerings to Appeal to Different