Loyola works for a coffee shop that wants to differentiate itself from local competitors in order to boost its profits. Which of the following differentiation strategies would hurt the company rather than boost sales?
A) Hire more staff
B) Sell the coffee cups in which the beverages are served
C) Offer a wider selection of international coffees and teas
D) Provide customer incentives, including coupons and points
E) Renovate the coffee shop so it has more space than other coffee shops in the area

Question

Quizplus · Accepted Answer

Selling the coffee cups in which the beverages are served could inconvenience customers who may not want to purchase a cup every time they buy a drink, potentially driving them to competitors for more convenient options.

Loyola Works for a Coffee Shop That Wants to Differentiate