The brand of petroleum marketed by BP took a hit when the firm was implicated in the 2010 Gulf of Mexico oil spill. On which dimension of brand personality was BP primarily affected?
A) Relevance
B) Esteem
C) Popularity
D) Knowledge
E) Competitiveness

Question

​The brand of petroleum marketed by BP took a hit when the firm was implicated in the 2010 Gulf of Mexico oil spill. On which dimension of brand personality was BP primarily affected?
A) ​Relevance
B) ​Esteem
C) ​Popularity
D) ​Knowledge
E) ​Competitiveness

Quizplus · Accepted Answer

Esteem refers to the respect and admiration that a brand holds, and BP's involvement in the oil spill significantly damaged its reputation and the public's respect for the company.

​The Brand of Petroleum Marketed by BP Took a Hit

The Brand of Petroleum Marketed by BP Took a Hit