The Gillette Company is a leader in the market for razors/blades/shaving systems for men and women. Its product development history goes back to the introduction of the first safety razor. Since then, it has regularly led the market in introducing products to meet the needs of its customers. The following list outlines some of its major product introductions:
-Safety razor
-Twin-bladed razor
-Twin-bladed disposable razor
-Pivoting-head razor
-Pivoting-head disposable razor
-Razor designed specifically for women
-Triple-blade razor
-Battery-powered razor
Gillette's introduction of the twin-bladed disposable razor would be considered which of the following:
A) New product
B) Line extension
C) Brand licensing
D) Universal product code (UPC)
E) Trade dress

Question

The Gillette Company is a leader in the market for razors/blades/shaving systems for men and women. Its product development history goes back to the introduction of the first safety razor. Since then, it has regularly led the market in introducing products to meet the needs of its customers. The following list outlines some of its major product introductions: 
-Safety razor
-Twin-bladed razor
-Twin-bladed disposable razor
-Pivoting-head razor
-Pivoting-head disposable razor
-Razor designed specifically for women
-Triple-blade razor
-Battery-powered razor
Gillette's introduction of the twin-bladed disposable razor would be considered which of the following:
A) New product
B) Line extension
C) Brand licensing
D) Universal product code (UPC)
E) Trade dress

Quizplus · Accepted Answer

The introduction of the twin-bladed disposable razor by Gillette is considered a line extension because it adds a new variant (in this case, a disposable option) to their existing product line of razors, enhancing the range of choices available under the same brand without introducing a completely new product category.

The Gillette Company Is a Leader in the Market for Razors/blades/shaving