Which of the following tasks least describes the role of a brand manager?
A) Making the product relevant to its target market
B) Protecting the company's trademark and brand
C) Ensuring that products are perceived as high in quality
D) Offering opportunities to enhance consumer brand loyalty
E) Being familiar with the kinds of emotions that push consumers to buy

Question

Quizplus · Accepted Answer

Brand managers primarily focus on marketing strategies, product development, and consumer engagement to build brand equity and loyalty. Protecting the company's trademark and brand, while important, is more directly related to legal and intellectual property roles rather than the core functions of a brand manager.

Which of the Following Tasks Least Describes the Role of a Brand