A key element in the success of Google is that the company's search engine is perceived as appropriate to people all over the globe. An enormous number of consumers feel a need for Google's benefits. Based on this information, which dimension of brand personality is best illustrated by Google?
A) Differentiation
B) Esteem
C) Knowledge
D) Relevance
E) Commitment

Question

​A key element in the success of Google is that the company's search engine is perceived as appropriate to people all over the globe. An enormous number of consumers feel a need for Google's benefits. Based on this information, which dimension of brand personality is best illustrated by Google?
A) ​Differentiation
B) ​Esteem
C) ​Knowledge
D) ​Relevance
E) ​Commitment

Quizplus · Accepted Answer

Relevance is the dimension of brand personality best illustrated by Google in this context because it highlights how the search engine meets the needs and is appropriate for a wide, global audience.

​A Key Element in the Success of Google Is That

A Key Element in the Success of Google Is That