When people see Coca-Cola on the shelves of their local supermarkets, they remember fond childhood memories of drinking Coke and fun Christmas commercials with polar bears and Santa Claus. Though other cola beverages may win blind taste tests over Coca Cola, consumers tend to have an emotional relationship with Coke, which gives the product a competitive edge on the market.
Which of the following aspects of a product is described here?
A) Brand
B) Trademark
C) Brand name
D) Brand mark
E) Product appeal

Question

When people see Coca-Cola on the shelves of their local supermarkets, they remember fond childhood memories of drinking Coke and fun Christmas commercials with polar bears and Santa Claus. Though other cola beverages may win blind taste tests over Coca Cola, consumers tend to have an emotional relationship with Coke, which gives the product a competitive edge on the market. ​
Which of the following aspects of a product is described here?
A) Brand
B) Trademark
C) Brand name
D) Brand mark
E) Product appeal

Quizplus · Accepted Answer

The passage describes the emotional connection and memories associated with Coca-Cola, which is an aspect of the brand. A brand encompasses the perceptions and emotional associations that consumers have with a product.

When People See Coca-Cola on the Shelves of Their Local