Tiffany is a marketing research consultant and is working with a local community college to determine the primary reasons students select the college. Based on exploratory research, Tiffany believes the main reasons are cost, convenience, and value. She plans to conduct additional research to determine whether or not this ______ can be supported.

Question

Quizplus · Accepted Answer

The correct term is "hypothesis" because it refers to a proposed explanation made on the basis of limited evidence as a starting point for further investigation, which is what Tiffany is doing by planning additional research to test her initial belief about why students select the college.

Tiffany Is a Marketing Research Consultant and Is Working with a Local