A major state university has noticed a decline in students selecting philosophy as a major and is interested in learning more about this issue. They hire a marketing research student as an intern who conducts informal interviews with faculty in the philosophy department as well as freshman students living in residence halls to gain insight into this phenomenon. What type of research is the intern engaging in?
A) Exploratory
B) Descriptive
C) Analysis
D) Forecast

Question

Quizplus · Accepted Answer

The intern is conducting exploratory research, which is aimed at gaining insights and understanding of an issue or phenomenon that is not well understood. This type of research often involves informal methods such as interviews to gather preliminary information.

A Major State University Has Noticed a Decline in Students