Penelope is using data collected and published by a trade association in her marketing research study. The data used by Penelope can be regarded as _____.
A) secondary data
B) primary data
C) raw data
D) experimental data

Question

Quizplus · Accepted Answer

Secondary data refers to information that has already been collected and published by another party, which is the case with the data Penelope is using from a trade association.

Penelope Is Using Data Collected and Published by a Trade