Secondary data is advantageous because:
A) it is often free or less expensive than primary data sources.
B) the information is tailored to the company's specific research needs.
C) data is timely and current.
D) it allows researchers to ask specific questions in relation to their hypothesis.

Question

Quizplus · Accepted Answer

Secondary data can be advantageous because it is often available at no or low cost, especially compared to the expense of gathering primary data. This data might come from existing research, government publications, and other sources that have already collected information for their purposes, making it a cost-effective option for researchers.

Secondary Data Is Advantageous Because