Whole Foods, a grocery and health food store, is ready to open a new location in Dallas, Texas. Executives at Whole Foods would like to gather research to determine which Dallas neighborhood to build in. Whole Foods uses information from ESRI's Tapestry segmentation to identify Dallas zip codes with the highest concentration of their target audience. Whole Foods is utilizing which type of secondary data?

Question

Quizplus · Accepted Answer

ESRI's Tapestry segmentation is a tool provided by a research service that offers detailed demographic, lifestyle, and consumer behavior insights. Whole Foods is using this external service to gather data, making it an example of utilizing research services for secondary data.

Whole Foods, a Grocery and Health Food Store, Is Ready