Crock Pot has noticed a decline in sales for their counter top slow cooker appliances. The company would like to conduct research to determine the cause of the drop in sales. Which of the following research methods would be classified as secondary research?
A) Industry reports on overall slow cooker sales in the United States.
B) Interpretive research conducted inside the homes of Crock Pot users.
C) Surveys sent to registered customers of Crock Pot.
D) Transcripts from focus groups that Crock Pot previously conducted to determine customer preferences on color and design.

Question

Quizplus · Accepted Answer

Secondary research involves analyzing data that has already been collected or published. Industry reports (A) and transcripts from previous focus groups (D) fall into this category, as they utilize existing information rather than gathering new data.

Crock Pot Has Noticed a Decline in Sales for Their