Keith is searching through computerized information files of customers to detect patterns in product sales. Keith is engaged in the process of:
A) short-run forecasting.
B) ethnographic research.
C) data mining.
D) sales forecasting.

Question

Quizplus · Accepted Answer

Data mining involves searching through large volumes of data to identify patterns and trends, which is what Keith is doing by analyzing customer information to detect patterns in product sales.

Keith Is Searching Through Computerized Information Files of Customers to Detect