Using ______, a company like PetSmart could identify high-value customers and create promotions that would likely spur purchases.
A) predictive analytics
B) online surveys
C) big data
D) aggregators

Question

Quizplus · Accepted Answer

Predictive analytics uses historical data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes. For a company like PetSmart, it can analyze past purchasing behavior to predict which customers are most likely to respond to certain promotions, thereby identifying high-value customers and tailoring marketing efforts accordingly.

Using ______, a Company Like PetSmart Could Identify High-Value Customers