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A Car Manufacturer Would Like to Add a Luxury Electric

Question 105

Multiple Choice

A car manufacturer would like to add a luxury electric SUV to their vehicle line up. Marketers at the manufacturer need to conduct research on customer reception to this type of vehicle. Which of the following could be classified as secondary data?


A) Results from a survey conducted by a research company that the manufacturer hires.
B) Results from industry reports on luxury sales trends.
C) Internal sales reports on the manufacturer's electric car.
D) Focus group transcripts on customer reactions to the manufacturer's potential luxury electric SUV.

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