A national shampoo brand is conducting research to determine why the sales for their products have been declining. Which of the following would be classified as primary data?
A) Internal sales reports.
B) One-on-one interviews with customers shopping for shampoo in grocery, drug, and convenience stores.
C) Industry data on shampoo sales for all brands.
D) Recordings of focus groups conducted by the shampoo brand.
Correct Answer:
Verified
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