Psychographic segmentation helps marketers to gain a sharper insight into consumer purchasing behavior.
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Q16: Detergent packets purchased by a leading laundry
Q17: Raw silk is an example of a
Q18: Products bought by ultimate customers for personal
Q19: Items can be classified as business products,
Q20: Firms must attempt to group consumers according
Q22: Concentrated marketing is also known as niche
Q23: A positioning map provides a valuable tool
Q24: Most magazines can be successfully marketed to
Q25: Niche marketing is best suited for firms
Q26: Placing a product at a certain point
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