Placing a product at a certain point or location within a market in the minds of prospective buyers is known as market mapping.

Question

Quizplus · Accepted Answer

Market mapping refers to the visual representation of a market using a two-dimensional graph to compare different products or services based on two variables, such as price and quality. The concept described in the question is more accurately termed as "positioning," which involves establishing a product's identity in the minds of the target audience relative to competitors.

Placing a Product at a Certain Point or Location Within