Which of the following is a basic requirement for effective market segmentation?
A) The firm must avoid focusing on the consumer-dependent variable, such as discretionary income, while conducting market segmentation.
B) The market segment must present measurable purchasing power and size.
C) The company must expand beyond its marketing capabilities to capture those market segments that have reached the maturity stage in the product life cycle.
D) The company must target a large number of small market segments so that they can develop effective strategies to appeal to them.

Question

Quizplus · Accepted Answer

Market segments need to be identifiable in terms of purchasing power and size to ensure that marketing efforts can be effectively directed and resources allocated efficiently. This measurability allows companies to assess the potential return on investment for targeting specific segments.

Which of the Following Is a Basic Requirement for Effective