Which of the following segmentation approaches is most likely to help marketers quantify aspects of consumers' personalities and lifestyles to create goods and services for a target market?
A) Psychographic segmentation
B) Demographic segmentation
C) Geographic segmentation
D) Product-based segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on understanding consumer attitudes, values, personalities, interests, and lifestyles. This approach allows marketers to create products and services tailored to the specific preferences and behaviors of their target market, making it the most suitable option for quantifying aspects of consumers' personalities and lifestyles.

Which of the Following Segmentation Approaches Is Most Likely to Help