An undifferentiated marketing strategy:
A) involves developing different marketing mixes for different segments.
B) benefits from the control and efficiency of short production runs.
C) is also known as a concentrated marketing strategy.
D) is efficient from a production point of view.

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy treats the market as a whole, focusing on what is common in the needs of consumers rather than on what is different. This approach is efficient from a production standpoint because it allows for long production runs of a single product or a few products, rather than multiple short runs of a wide variety of products tailored to different market segments.

An Undifferentiated Marketing Strategy