Marketers must consider the advantages and disadvantages of each marketing strategy as they choose which one is the best fit for their firm. You have chosen to market your company's product using a differentiated marketing strategy. What disadvantage will you face?
A) Your mass marketing approach may put you out of touch with today's consumer.
B) Your marketing costs will be higher.
C) Your direct competition may appeal to your very narrow niche market in a similar manner.
D) Your firm may lose sight of other larger and more profitable markets.
E) Your mass marketing approach may not appeal to smaller market segments.

Question

Quizplus · Accepted Answer

Differentiated marketing strategy involves targeting several market segments and designing separate offers for each. This approach increases marketing costs due to the need for multiple advertising campaigns, research, and product variations tailored to each segment.

Marketers Must Consider the Advantages and Disadvantages of Each Marketing