There are a number of strategies that you can use to position your company's technology product in the mind of the consumer. You decide to focus your advertising campaign on the perception that your product is the best compared to others in the marketplace. Which of the common categories for product positioning are you using to develop your marketing campaign?
A) Application
B) Usage rate
C) Product attributes
D) Competitive
E) Product user

Question

Quizplus · Accepted Answer

Focusing on the perception that your product is the best compared to others in the marketplace falls under the category of competitive positioning. This strategy involves comparing your product's features, benefits, and value against those of your competitors to establish superiority in the minds of consumers.

There Are a Number of Strategies That You Can Use