Developing a relevant user profile is the first step in the market segmentation process. How are segment profiles used to identify the typical customer in each segment?
A) Segment profiles are used to describe differences among members of a market segment, and to explain similarities among members in separate market segments.
B) Segment profiles are used to describe differences among members of a market segment, and to explain differences among members in separate market segments.
C) Segment profiles are used to describe similarities among members of a market segment, and to explain similarities among members in separate market segments.
D) Segment profiles are used to describe preferences among members of a market segment, and to explain preferences among members in separate market segments.
E) Segment profiles are used to describe similarities among members of a market segment, and to explain differences among members in separate market segments.

Question

Developing a relevant user profile is the first step in the market segmentation process. How are segment profiles used to identify the typical customer in each segment?​
A) ​Segment profiles are used to describe differences among members of a market segment, and to explain similarities among members in separate market segments.
B) ​Segment profiles are used to describe differences among members of a market segment, and to explain differences among members in separate market segments.
C) ​Segment profiles are used to describe similarities among members of a market segment, and to explain similarities among members in separate market segments.
D) ​Segment profiles are used to describe preferences among members of a market segment, and to explain preferences among members in separate market segments.
E) ​Segment profiles are used to describe similarities among members of a market segment, and to explain differences among members in separate market segments.

Quizplus · Accepted Answer

Segment profiles are designed to highlight the common characteristics or similarities within a market segment, making it easier to tailor marketing strategies to that group's specific needs or preferences. At the same time, these profiles help in identifying how one segment differs from another, which is crucial for differentiating marketing approaches and product offerings between segments.

Developing a Relevant User Profile Is the First Step in the Market