Licensing is an attractive entry strategy for small firms as it does not involve capital outlays.

Name: Licensing is an attractive entry strategy for small firms as it does not involve capital outlays.
Brand: Quizplus
Rating: 4.9 (53 reviews)

Question

Quizplus · Accepted Answer

Licensing allows small firms to enter foreign markets without the need for significant capital investment, as it involves granting rights to use patents, trademarks, or technology to a company in the target market in exchange for a fee or royalty.

Licensing Is an Attractive Entry Strategy for Small Firms as It