A company that changes its product's package size, price, and promotional message to meet the local market's taste is using a straight extension marketing strategy.

Question

Quizplus · Accepted Answer

This approach is an example of a product adaptation strategy, where a company modifies its product to meet local market conditions or preferences. A straight extension strategy would involve selling the product as is without any changes.

A Company That Changes Its Product's Package Size, Price, and Promotional