A publisher of children's picture books is a family business that has decided to export their products to foreign bookstores. The family members expect to be very involved in all the company's decisions. Which model of first-time exporting would best fit this family business?

Question

Quizplus · Accepted Answer

An export-management company is the best fit for a family business that wants to maintain involvement in all decisions while exporting for the first time. This model allows the business to outsource the complexities of exporting while still controlling major business decisions.

A Publisher of Children's Picture Books Is a Family Business