When expanding to the Indian market, McDonald's understood that the cow was a sacred animal in the Hindu religion - the largest religion in India. As a result, McDonald's in India does not sell beef products, but rather chicken, paneer, and veggie burgers. This is a result of the international:

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McDonald's adaptation to the Indian market by not selling beef products and offering alternatives like chicken, paneer, and veggie burgers is a response to the social-cultural environment. This decision respects the religious beliefs and cultural practices of the Hindu majority in India, where the cow is considered sacred.

When Expanding to the Indian Market, McDonald's Understood That the Cow