Subway restaurants operate in many countries including Germany, Puerto Rico, Spain, Australia, and Japan. Menu items in other countries change to reflect local tastes. Promotions in some countries may focus on educating the consumer about the Subway brand. Subway is utilizing a ______ strategy.

Question

Quizplus · Accepted Answer

Subway is using a dual adaptation strategy by adapting both its product offerings to local tastes and its promotional strategies to educate consumers about the brand in different countries.

Subway Restaurants Operate in Many Countries Including Germany, Puerto Rico