A company's buying center encompasses everyone who is involved in any aspect of its buying activity.
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Q24: Which of the following is the largest
Q25: Which of the following components of the
Q26: Which of the following is one of
Q28: Institutions are a major component of the
Q29: Marketers need to be thoroughly familiar with
Q30: The government category of the B2B market
Q31: The buying center is an informal group
Q32: Located in countless cities across the United
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