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Which of the Following Statements Is True Regarding the Nature

Question 33

Multiple Choice

Which of the following statements is true regarding the nature of the business market?


A) Distribution channels for business products are significantly longer than those for consumer products.
B) As compared to business markets, customer relationships in consumer markets tend to last for longer duration.
C) Personal selling plays a bigger role in business markets than in consumer markets.
D) As compared to consumer markets, purchase decisions in business markets are relatively simple because of relatively less number of decision makers.

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