Which of the following statements is true regarding the nature of the business market?
A) Distribution channels for business products are significantly longer than those for consumer products.
B) As compared to business markets, customer relationships in consumer markets tend to last for longer duration.
C) Personal selling plays a bigger role in business markets than in consumer markets.
D) As compared to consumer markets, purchase decisions in business markets are relatively simple because of relatively less number of decision makers.
Correct Answer:
Verified
Q28: Institutions are a major component of the
Q29: Marketers need to be thoroughly familiar with
Q30: The government category of the B2B market
Q31: The buying center is an informal group
Q32: Located in countless cities across the United
Q34: Procurement takes place within a formalized framework
Q35: Business markets differ from consumer markets in
Q36: The buyer has the formal authority to
Q37: Gatekeepers in the buying center affect the
Q38: Praga is an automobile manufacturing company that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents