Marketers need to be thoroughly familiar with the organizational buying process, which always follows a sequence of seven steps.

Name: Marketers need to be thoroughly familiar with the organizational buying process, which always follows a sequence of seven steps.
Brand: Quizplus
Rating: 4.7 (48 reviews)

Question

Quizplus · Accepted Answer

The organizational buying process typically involves seven steps: problem recognition, information search, evaluation of alternatives, supplier selection, order placement, delivery, and performance evaluation.

Marketers Need to Be Thoroughly Familiar with the Organizational Buying