Institutions Constitute Another Important Market

Institutions constitute another important market. Institutional buyers include a wide variety of organizations, such as schools, hospitals, libraries, foundations, clinics, churches, and not-for-profit agencies. A small software company develops computer programs for different business institutions. Which of the following challenges can this company anticipate?​

A) ​Institutions do not have buying centers.
B) ​Different institutions have varying buying practices.
C) ​Some institutions employ a purchasing manager to make decisions.
D) ​Social media and marketing make institutional buying more complex.
E) ​Institutional businesses sometimes join cooperative associations to pool their purchases.