Connor is a sales representative with Sherwin Williams. He typically calls on facility managers in hospitals, office buildings, apartment complexes, and schools to discuss their paint and specialty coating needs. He's talking with his aunt at Thanksgiving and trying to explain the difference between his role as a sales representative and the counter or inside sales representative that his aunt might encounter within the Sherwin Williams retail store. Which of the following characteristics might be true for Connor in his role as a B2B sales representative with Sherwin Williams?

Question

Quizplus · Accepted Answer

Connor, as a B2B sales representative, is likely to have longer-lasting relationships with his customers because B2B sales often involve larger, more complex deals and ongoing contracts, unlike the more transactional nature of retail or inside sales.

Connor Is a Sales Representative with Sherwin Williams