Carlita works for Dell Computers in their outbound call center as an inside sales representative. She primarily focuses on small businesses - those with fewer than 10 employees. Based on Carlita's customers, what type of segmentation is Dell using?

Question

Quizplus · Accepted Answer

Dell is using demographic segmentation by focusing on small businesses with fewer than 10 employees, which categorizes customers based on company size, a demographic characteristic.

Carlita Works for Dell Computers in Their Outbound Call Center