Many companies purchase from several vendors, and require bids from each before choosing one among them. A skilled marketer understands the client's ____________ like this, and considers these processes when formulating a marketing proposal.

Question

Quizplus · Accepted Answer

Organizational factors refer to the internal elements within a company, such as its culture, processes, and structure, which influence its operations and decisions. Understanding a client's organizational factors, including their procurement and vendor selection processes, is crucial for a marketer to tailor a proposal that aligns with the client's internal practices and needs.

Many Companies Purchase from Several Vendors, and Require Bids from Each