An individual's reference group is most likely to influence his or her purchase decision while buying a(n) _____.
A) external hard drive
B) automobile
C) frozen dinner
D) latte

Question

Quizplus · Accepted Answer

An individual's reference group is most likely to influence significant and visible purchases, such as an automobile, because these types of purchases often reflect on the individual's status and are subject to social comparison.

An Individual's Reference Group Is Most Likely to Influence His