Which of the following would fall under the category of psychological determinants of consumer behavior?
A) The culture in which a person is raised
B) The needs and motives of the individual
C) The subculture to which one belongs
D) The reference groups that the individual looks up for guidance

Question

Quizplus · Accepted Answer

Psychological determinants of consumer behavior focus on the internal processes that influence an individual's decisions, such as their needs, motives, perceptions, attitudes, and learning. Choice B, "The needs and motives of the individual," directly addresses these internal psychological factors. Choices A, C, and D relate more to social and cultural influences on behavior rather than internal psychological processes.

Which of the Following Would Fall Under the Category of Psychological