Allstate Insurance, a large insurance company, has developed a campaign featuring Mayhem, a character who demonstrates how accidents and problems can occur. The campaign has a slogan, "So get Allstate to protect you from mayhem." This marketing strategy is being used by the company to satisfy ____ needs in the Maslow's hierarchy of needs.

Question

Quizplus · Accepted Answer

The campaign focuses on protecting individuals from accidents and problems, which aligns with safety needs in Maslow's hierarchy of needs. Safety needs are about feeling secure and protected, which is the core message of the campaign.

Allstate Insurance, a Large Insurance Company, Has Developed a Campaign