While making purchasing decisions, consumers may be influenced by _____ factors which include physical surroundings or a buyer's mood and condition.
A) institutional
B) social
C) psychological
D) situational

Question

Quizplus · Accepted Answer

Situational factors, such as physical surroundings or a buyer's mood and condition, can significantly influence consumers' purchasing decisions by affecting their mindset and perceptions at the moment of purchase.

While Making Purchasing Decisions, Consumers May Be Influenced by _____