As an observant marketer, you read newspapers and magazines regularly to keep up with trends in American cultural values. But you realize that certain core values do not change over time. When considering various slogans to promote a new line of kitchen appliances, you identify one that fails to tap into a core value. Which slogan is it?
A) Keeps Families Eating Together
B) Keeps Mom in the Kitchen
C) Helps Make Healthy Meals
D) Save Energy, Save the Environment
E) Makes Home the Best Eatery

Question

​As an observant marketer, you read newspapers and magazines regularly to keep up with trends in American cultural values. But you realize that certain core values do not change over time. When considering various slogans to promote a new line of kitchen appliances, you identify one that fails to tap into a core value. Which slogan is it?
A) ​Keeps Families Eating Together
B) ​Keeps Mom in the Kitchen
C) ​Helps Make Healthy Meals
D) ​Save Energy, Save the Environment
E) ​Makes Home the Best Eatery

Quizplus · Accepted Answer

The slogan "Keeps Mom in the Kitchen" fails to tap into a core American value because it reinforces outdated gender roles, which is contrary to the evolving values of equality and shared responsibilities in American culture.

​As an Observant Marketer, You Read Newspapers and Magazines Regularly

As an Observant Marketer, You Read Newspapers and Magazines Regularly