Paul is a sales representative at Midwest Mazda and recently sold a CX9 to Summer and Brian for their growing family. Paul knows how important it is to reassure his clients that they've made the right decision and usually calls his customers within 2-3 days of purchase to ask what they think so far and remind them of all the great features. He provides lots of reassurance and wants his customers to know he cares about them and values their business. Which of the following is a possible reason why Paul might contact his customers and provide reassurance they made the right purchase decision?
A) Counter potential cognitive dissonance
B) Obtain referrals from the customer
C) Receive higher satisfaction scores on the postpurchase survey
D) Reduce subliminal perceptions

Question

Quizplus · Accepted Answer

Paul's follow-up calls to reassure customers about their purchase decision can help counter potential cognitive dissonance, which is the discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, particularly in the context of a recent purchase decision.

Paul Is a Sales Representative at Midwest Mazda and Recently